Building an export strategy is crucial in planning expansion into foreign markets. It will allow you to identify the most promising markets, determine optimal distribution channels and adapt the offer to local needs and preferences.
Thanks to our precisely developed model for building an export strategy, at Poland Benelux Business Hub we will help you effectively minimize the risks associated with cultural, legal and economic differences, as well as better manage costs and resources. Moreover, a well-prepared export strategy will help you build competitiveness in the market, enabling sustainable development and long-term success.
MARKET RESEARCH
They say that all good decisions should be based on data. Why do these markets have potential for you? We'll pre-analyze it!
When developing an export strategy for expanding your business abroad market research is a fundamental step. Here’s why:
- By conducting thorough market research, we will help you understand the existing trade relations between Poland and the Benelux countries. By analyzing trade dynamics, we will identify key opportunities and potential challenges in the market.
- Each country has a specific legal and regulatory framework. Market research will provide you with critical insight into these requirements, ensuring compliance and a smoother go-to-market.
- We will help you understand the demand for your products or services. By identifying the needs and preferences of your future customers, we will be able to better adapt our offer to the market, increasing your chances of success.
COMPETITION ANALYSIS
Competition is evolving more rapidly than ever before. At Poland Benelux Business Hub we believe that the future is to those who master the skill of continuously adapting to the ever changing competitive landscape.
- Knowing your competition is crucial for any business. The analysis allows us to assess the competitive landscape in the region, thereby helping us develop a strategy for you that will allow you to stand out and gain a competitive advantage.
- We will analyze your current results and compare them with the results of key players in the Polish and Benelux region. Thanks to this, we will improve your offer and increase your competitive advantage.
- We will identify the unique features of your business and help you understand how to leverage them in your target markets. This may include superior product features, better pricing, or exceptional customer service.
INTERNAL ANALYSIS
We do not believe in weaknesses but in areas for development. By analyzing your potential, we will answer the question: why should customers choose your services?
An internal analysis is a thorough examination of key elements of the enterprise such as resources, assets and processes. We will help you precisely identify areas requiring growth or change to compete even more effectively on international markets. Understanding these aspects is key to determining how we can meet the demands of the markets and compete effectively with local and international competitors.
By measuring your actions, you will know what measures your success.
By learning from your mistakes, you will avoid repeating them.
STRATEGY
The output of the previous steps will provide us with a solid foundation for building an action plan. It is the strategy we develop that will help you use your internal potential by connecting your company’s strengths with market opportunities. By understanding these opportunities, we will focus on areas where you have a competitive advantage. Based on the analysis we have done so far, we will prepare proposals for actions that will be very successful!
We operate on the basis of a business roadmap. We will help you set priorities, name milestones, and once we these parameters have been defined, we will develop a plan setting
out in time the actions required to realize your business objectives.